ThawStudio’s Weblog
a resource for design students at mason gross school of the artsArchive for DESIGN II A 2010
Design II-A Final
Thursday Dec 9
Bring your bound (stapled) Identity Process Book, plus 3 11×17 sheets showing final identity applications.
All 11x17s landscape.
Please deliver any revisions to previous work in PDF form. Put in my DropBox, using your last name in the file name.
How to Print Booklet + Duplex
Print Booklet orders your pages correctly for saddle-stitch binding. Duplex Printing prints on two sides of one sheet of paper.
Here are instructions for both.
Design II-A Process Book
A book to show the steps in the process and explain your rationale. Place research, sketches, digital iterations, and refined designs into the supplied book template (or make your own). Include an edited selection of material from each phase of the project.
Find the template on the lab server under Thaw / Public / Design II-A / IdentityProcessBookTemplate
Minimum 16 pages plus cover. More than 16 pages is fine, but number of pages must be a multiple of four.
Saddle-stitch/staple.
B+W hard copy draft due Thurs Dec 2
Final due Thurs Dec 9
Identity Project
Design the visual identity of an existing company, organization or product. Project sheet here. Read/look at material below before you begin.
A logo may consist of
a SYMBOL (pictorial or abstract)
+ a coordinated type treatment for the full name of the organization, OR
a MONOGRAM, ie: an acronym (or initials)
+ a coordinated type treatment for the full name of the organization, OR
a WORDMARK, ie: a distinctive type treatment for the full name of the organization alone.
Commentary
Brand New on My Space
Brand New on GAP
Brand New on GAP part 2
Brand New on GAP undone
On GAP, Tropicana and Redesigns
Student project Dairy Queen
Student project Hang Ten
Examples
Brooklyn Museum identity
by 2×4 (look under Case Studies)
Casa de Musica identity
by Stefan Sagmeister (read posts)
Simplified visual language of logos.
Look under Identities in this section of this blog.
From class 11/4, see The Stone Twins,Paul Rand, Walker Art Center.
Readings on Identity distributed in class. Very short quiz on these readings next Thurs Nov 11.
Water Persuasion Update
The final critique will be on Thursday Oct 28.
Present your final comps to the class. Printed matter should be trimmed out and comped up. Web sites should be printed out, each screen on a separate 11×17. Videos should be projected in the lab or on a laptop.
Create a Process PDF for the project.
Use an InDesign document, 11×17 landscape, NOT facing pages. Save visual material as jpg or PDF to place in this document. Include:
COVER (project name, participants)
RATIONALE (statement of the problem you’re addressing, summary of what you discovered, summary of why you made your design choices)
REFERENCES (background info, existing organizations and/or efforts, visual inspiration)
SKETCHES (selection of pencil sketches and visual iterations throughout the process)
FINAL DESIGNS
To get started, use the InDesign template called PersuasionProcess in the Design II-A course folder.
Water Persuasion Project
Locate an aspect of water use that you think needs to be addressed to an audience. Craft the message and design a vehicle to deliver that message about water use to your audience. Express a point of view with regards to water use. What do you want to advocate? Who needs to know about it? How will you catch their attention? Persuade your audience to care about your message. Format is open.
Thur 10/7 10 thumbnail sketches of ideas for message + form.
Tues 10/12 Info Graphic Critique; look at Persuasion ideas (3 detailed sketches)
Thur 10/14 proposals, form groups
Tues 10/19 present research, sketches within groups; work in class; put a PDF of Info Graphic in my lab DropBox
Wed 10/20 submissions for Water due, Room 231K, 10am – 4pm
Thur 10/21 present detailed sketches/rough executions to class
Tues 10/26 Persuasion Critique
Groups
Larissa / Michelle / Matt
Jenny Hui / Chris / Ernie
Franki / Brianna / Teresa
Sal / Dan W / Sharanya
Denzel / Mike / Dan L
Max / Melissa / Jaemin
Jenny Hang / Cormac
Christine T / Sara
Kylie / Ed
Lisa / Nicole
Christine H / Kumiko / Cheol
Examples of graphic persuasion
Ad Council: Hunger
John Caserta: Fresh Foods
Student Contest: Privilege / Williams College
Exhibition: The Graphic Imperative Posters
Class Action: Domestic Violence Billboard
Class Action: Domestic Violence Stamp
Guerilla Girls: Art World Inequities Posters
AIGA: Get Out the Vote Posters
GOOD Mag’s Social Communication Posters
Resources
NJ DEP Division of Watershed Mgmt
The World’s Water
Circle of Blue
10 Things You Should Know about Water + Energy
Problem-solving Design
Target bottle/label
Ballot design
Water Infographic Sched
Project notes: You do not need to include the Sources nor the text introducing the data (Description, Limitations). You do need to include all data in raw text file, except for the Sources. You may re-order the data in any way that adds to the viewer’s understanding.
Continue to look at examples here.
For Thur 9.30
Read Tufte’s Micro/Macro Readings
Continue development of info graphic
For Tues 10.5
Process Critique
Show 3 executions, varying in form and/or concept. All 11×17 full color.
For Tues 10.12
Deliver final piece in BOTH printed and PDF format (in my Drop Box).
Water Infographics
FOR TUES SEPT 27: Create three coherent “pencil” sketches to present the Water Content data and execute one sketch. Go as far as you can in the time available, the point is to give us a clear sense of your design intention; the small details can be nuanced in the next stage. Final piece is 11×17, full color.
WaterContent chart
WaterContent raw text
Read An Introduction to Information Design here. Focus on Section 8, Tufte General Principles.
Look at examples at right, under Resources / Information Design. More examples:
Fellow Citizens
Movie Revenue
Stamp project
Download the Stamp Project here. Note our schedule below.
Thurs 09.09
Pin-up Self Presentation
Lecture on icon/index/symbol; assign stamp project
Tues 09.14
Desk crits: show attributes list, sketches and versions for stamp imagery (30 attributes, 50 sketches, 21 images). Studio time.
Thurs 09.16
Desk crits: first draft of stamp layouts, show 3 sets of 5 stamps, printed in color, pinned up in lab. Studio time
Tues 09.21
Pin-up: show 3 sets of 5 stamps, printed in color, pinned up in classroom. Studio time
Thurs 09.23
Stamp Critique. Self Presentation Critique.
Self Presentation project
Read Bringhurst “Choosing and Combining Type” and “Historical Interlude”.
Read Crow “Visible Signs”.
Design 4 versions of the resume / business card / work samples PDF, using a different type family or families for each. Download Self Presentation assignment here.
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